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	<title>Kevin Blissett: Out of the Cave &#187; marketing</title>
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		<title>Ditch Textbook Requirements</title>
		<link>http://www.kevinblissett.com/blog/2009/06/14/ditch-textbook-requirements/</link>
		<comments>http://www.kevinblissett.com/blog/2009/06/14/ditch-textbook-requirements/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 13:26:56 +0000</pubDate>
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				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[digitaltextbooks]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sethgodin]]></category>
		<category><![CDATA[textbooks]]></category>

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		<description><![CDATA[Seth Godin takes a hard swing at the bloated textbook market, concluding that its time is over. This industry deserves to die. It has extracted too much time and too much money and wasted too much potential. We can do better. A lot better. I think he&#8217;s right!]]></description>
			<content:encoded><![CDATA[<p><a href="http://sethgodin.typepad.com/seths_blog/2009/06/textbook-rant.html">Seth Godin takes a hard swing at the bloated textbook market</a>, concluding that its time is over.</p>
<blockquote><p>This industry deserves to die. It has extracted too much time and too much money and wasted too much potential. We can do better. A lot better.</p></blockquote>
<p>I think he&#8217;s right!</p>
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